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Unit 5 Experiment_16...
silent mutation occurs when the mutation change does not have an effect on the amino acid produced (Simon, 2019).A missence mutation is a change in one DNA base pair that causes the protein produced b...

Unit 5 Experiment
Unit 5 Experiment

silent mutation occurs when the mutation change do

Module 2 Discussion...
FEMA was built up in 1979 by President Carter as an autonomous office. It was coordinated officially into the Department of Homeland Security in 2003. Before DHS was built up, the country's essential...

Module 2 Discussion 2
Module 2 Discussion 2

FEMA was built up in 1979 by President Carter as a

Week 5 - Assignment_...
Johannes, N., Vuorre, M., & Przybylski, A. K. (2021). Video game play is positively correlated with wellbeing. Royal Society Open Science, 8(2), 202049. From this article, the result tries to imply th...

Week 5 Assignment
Week 5 Assignment

Johannes, N., Vuorre, M., & Przybylski, A. K. (202

Rebranding Strategy

Rebranding Strategy

Q Identify one current struggling consumer product. Access the GCU Library business data bases. Research "rebranding strategy." In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following: 1. A new name 2. Changes in packaging 3. The price point 4. Product position 5. Advertising strategy 6. A distribution method 7. Improvements in design or quality Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.

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One consumer product which has been struggling currently is Blackberry cellphones/smartphones. The outstanding executive look of the Blackberry smartphones is not working anymore. The brand loyal customers of Blackberry have mostly switched over to the competitors of Blackberry. Therefore, the positioning strategy of the Blackberry products must be reconsidered. There have been products like Nokia and Microsoft smartphones which have also lost their popularity because of lack of digital/technological innovation. The turnaround of Blackberry can only take place if there is initiative taken to change its strategic elements starting from its name in product promotion.