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Japan’s proposals for a Japanese-led Asia were encouraged by their desire for imperial gain over south-east Asia. Japan always wanted to become the most powerful country in Asia and hence the main goa...

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When it comes to identifying what makes people satisfied with their job, developing commitment, and higher performance to their organization can be difficult, this is because every employee is motivat...

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Discussion 2.2

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Rebranding Strategy

Rebranding Strategy

Q Identify one current struggling consumer product. Access the GCU Library business data bases. Research "rebranding strategy." In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following: 1. A new name 2. Changes in packaging 3. The price point 4. Product position 5. Advertising strategy 6. A distribution method 7. Improvements in design or quality Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.

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One consumer product which has been struggling currently is Blackberry cellphones/smartphones. The outstanding executive look of the Blackberry smartphones is not working anymore. The brand loyal customers of Blackberry have mostly switched over to the competitors of Blackberry. Therefore, the positioning strategy of the Blackberry products must be reconsidered. There have been products like Nokia and Microsoft smartphones which have also lost their popularity because of lack of digital/technological innovation. The turnaround of Blackberry can only take place if there is initiative taken to change its strategic elements starting from its name in product promotion.